Advances in technology and the entry of the digital age into our lives have made it much easier for us to shop every day. The boom in buying and selling on the Internet has been increasing over time; this is because the payments, access, and convenience provided by purchasing by this mean attract more attention from the consumer. Due to this simplicity, several brands from different categories have been migrated to digital platforms, so that, nowadays, a wide variety of products can be found in the online market.
It is estimated that the most purchased items on the Internet are listed as follows: electronics (53%), books and music (47%) and clothing, accessories, and makeup (40%). Therefore, migrating to digital platforms is an efficient method for brand growth. On the other hand, it improves the customer experience by allowing them to find what they are looking for more quickly and easily, so if the person is looking for evening dresses in San Antonio, the Google search engine will return the data containing those specifications.
The high percentages that are estimated of consumers who make purchases online have made companies implement this type of investment and sales, such as clothing stores, makeup, electronics, among others. Therefore, many corporations are already opting to leave aside physical stores to address, especially other audiences, such as customers who consume products or services through this model.
What allows the migration of brands to the Internet or rather why they are doing it is because it facilitates the information from consumers to the company. It has been observed that the generation that consumes more this type of service are those we know as Generation X and Millennial. The companies determine that generation X are the ones who establish the most significant bonds of trust and loyalty with the brands since their feelings and attitudes are solidly built by the set of these two. On the other hand, the millennials have strong roots towards electronic devices since they have grown up with them; this implies that there is more facility to reach these consumers.
Some of the forms of payment on the Internet are through credit and debit card payments, monthly interest-free payments, and Paypal.
Although this type of activity has been normalized, many people still have insecurities regarding online purchases, and it is essential always to be aware of the dangers that may arise from using these means. Some steps that can be employed are:
Secure network- By using a secure connection, you will prevent the data provided from being tracked by hackers or cybercriminals, so it is necessary to avoid public internet networks.
Protection- The device being used must be protected with a good anti-virus; the main reason is to ensure that there is no threat from a virus that can affect the computer or cell phone.
Official pages – If you want to buy online, you must ensure that the site is the official or any recognized, so that personal information does not come to pages of dubious origin.
Over-information – Never give out overly personal information that could jeopardize your data.
Finally, the constant increase of brands migrating to digital platforms has made many people more accessible to buy different products, all from simplicity and convenience.